Head of Affiliate Partnership

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world. 

The holding is currently launching a new business unit focused on traffic monetization and affiliate partnerships. The Head of Affiliate Partnership will be responsible for building this direction from the ground up and developing a scalable model for monetizing traffic generated by their internal media buying teams.

📋 Key responsibilities and your contribution:

• Develop and implement the company’s traffic resale strategy (Resales Direction).

• Manage internal traffic monetization channels, including Facebook Ads, ASO, SEO, and other performance marketing sources.

• Build and scale a traffic resale ecosystem through affiliate networks, direct advertisers, and media buying teams.

• Identify, onboard, and develop relationships with new advertisers, affiliate networks, and affiliates to scale traffic sales.

• Conduct negotiations and partnership agreements, including commercial terms and payout conditions.

• Manage traffic unit economics, ensuring control over ROI, CPA, CPL, margins, and channel efficiency.

• Analyze traffic performance and continuously optimize monetization funnels.

• Build and develop the team within the direction (affiliate managers, sales managers, traffic managers).

• Establish and optimize traffic sales and distribution processes between advertisers and partners.

• Ensure traffic quality and compliance with partner program requirements.

• Work with analytics and tracking systems to evaluate performance and support decision-making.

• Develop long-term partnerships with key advertisers and affiliate networks.

• Monitor the affiliate and performance marketing market, identifying new traffic sources and traffic monetization models.

• Monitor the affiliate and performance marketing landscape to identify new traffic sources and monetization models.
  

📚 Your qualifications:

• 3–5+ years of experience in iGaming affiliate marketing or traffic arbitrage, preferably in a leadership role.

• Deep understanding of the digital traffic ecosystem, including Facebook Ads, affiliate networks, ASO, SEO, and other performance marketing channels.

• Experience in traffic monetization.

• Hands-on experience working with internal traffic sources and scaling them.

• Strong understanding of traffic unit economics, including ROI, CPA, CPL, LTV, margins, and funnel optimization.

• Experience in building and managing teams (sales managers, traffic managers, affiliate managers).

• Strong negotiation skills and experience in closing partnership agreements with advertisers and affiliate networks.

• Ability to build and optimize traffic resale processes.

• Experience working with trackers, analytics platforms, and BI tools (e.g., Keitaro, Power BI, Google Analytics, etc.).

• Strong analytical skills and the ability to make data-driven decisions.

• English proficiency sufficient for negotiations and working with international partners.
  

➕ Nice to have:

• Experience in traffic reselling.

• An established network of contacts among advertisers, affiliate networks, affiliates, and media buyers.

• Experience working with multiple GEO tiers (Tier 1–3).
  

Benefits:

⭐ Days of recovery: 20 paid vacation day per year and unlimited sick leave days.
⭐ Health: corporate medical insurance, a company psychologist and a Cafeteria of Benefits for personal wellness choices.
⭐ Education: a variety of foreign languages course for you to choose from. Also we are open for your development and you can choose different courses /training for improving your skills.
⭐ Compensation: additional benefits that can be used according to company policy, e.g. paid business trips, international conference opportunities, lunch perks at our offices etc.
⭐ Work Environment: work remotely or from one of our offices in Cyprus, Portugal, Poland, equipped with the equipment you’ll need for success.